How Spicta is bringing Natural Oral Freshnes & Smiles
Spicta is a new-age D2C oral care brand with the purpose to redesign the complete oral care experience. Their products are curated with natural plant-based extracts backed by research and without any harmful toxins. All the products are Cruelty-Free, Vegan and Made Safe Certified by Safe Cosmetics Australia . What makes them unique They are a product-first brand with a focus on consumer-centric products. They are building products after detailed consumer research and category insights and developing truly natural and premium oral care products. Their products are having best in class new age flavours and lasting freshness with a strong repeat value and high LTV.
We dwell into Kavita's personal experiences that have shaped the the passion for sustainabie oral care. Kavita shares the challenges and triumphs she faced in building an oral care brand that is both sustainable and successful.
Expect some real strategies around building a DTC Brand
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Key Takeaways
- Market opportunity for oral care
- Challenges of building DTC ecommerce brand in the current landscape
- Brand building & Retention tactics
- Future of oral hygiene
- Sustainable practices to maintain as a DTC ecommerce brand
